Slow And Steady Wins The Race — Why SEO Is Like A Tortoise

Karen Dauncey
2 min readFeb 19, 2016


Everyone knows the fable of The Tortoise And The Hare. In the world of SEO there are no quick fixes and there are very few easy wins. There is no time to nap, thinking that at the last minute you will win with a sprint. You need to make slow but steady progress to keep your business at the forefront of your customer’s searches.

White Hat vs Black Hat

Unfortunately in the world of search engine optimisation, you get white hat SEO’s and black hat SEO’s. By employing black hat SEO tactics such as building high amounts of low quality links in a short space of time, you run the risk of losing your search engine rankings, or possibly even getting a manual penalty from Google. Avoid black hat techniques, or SEO consultants which use these sorts of tactics, as they will surely get you nowhere fast.

Content Is King

2016 is tipped to be the year of content marketing. And for content marketing, you need, yes you guessed it, content. But not just any content. You need great quality content. Content that your users will love, and hopefully want to share. People will want to link to your content naturally, but only if its useful, accurate and interesting. And these things all take time. No one can knock out 100 awesome blog posts in a day, it’s just not possible, so don’t scrimp on the time you spend on creating your content, wherever you plan on sharing it.

Optimise Optimise Optimise

A great SEO consultant should regularly be looking at your site and any content you create, ensuring everything is optimised (but not over optimised — there is a line after all!) not only for users but for search engine spiders. This makes your content relevant and easy to find when searches are conducted on search engines like Bing! and Google.

Keep Your Eyes On The Competition

This is one thing the Hare did not do well in the fable of The Tortoise And The Hare. He thought he was so far ahead in the race, that he took a nap, fell asleep and completely missed his competition steadily passing him by. Being the tortoise of SEO, we keep a close eye on your competitors and make sure you stay ahead of the pack at all times. We have a variety of tools to help us do this and by using an SEO agency like us you can be sure we have access to the best tools in the business.



Karen Dauncey

Helping Business Get Found Online through SEO & Ads. Owner of and an online SEO Course